Nizhny. 100 Most Creative Russians is a group of prominent individuals and teams who now form the creative sector of the economy of Nizhny Novgorod region.

Among them are entrepreneurs, managers, creators and entire teams. They contribute greatly to the development of their core industries, creating new lines of business and business models at the intersection between industries, increasing the export potential and competitiveness of the region.

The list was compiled by the analytical group of the project based on a survey of more than 200 experts from 12 areas of the creative industries.